like this
we start with a food lab, max's food lab at his joint, imagine foods. it has a dizzying array of tools and ingredients. jon describes what he wants out of a drink- the color,flavor, aromas a name and a feel, who will drink it- we will call that ideation.
then max suggests some technique, and different ways of thinking about accomplishing the final desired product. then we start to play.
we vacuum seal things, we rotovap things, put things under pressure, change proportions, evaluate. assemble the intended flavor ideation, tweak, rinse, repeat.
the goal is to get the full flavor and aroma range out of each ingredient, to treat them gently, and then figure out how to blend and scale the best practice. we don't recommend this to anyone, but we were called to do it.
at some point jon starts losing it because he can't get what he wants out of a dried berry or oils are separating, max suggests a fix, jon remains skeptical, acquiesces, tries it, grins, and shakes his damn head.
drinks don't have to be complicated- 3 ingredients are dreamy. caveat, sometimes an ingredient has 40 ingredients, but that's our problem, not yours. your problem is putting it in a glass
